Wednesday, May 14, 2014

Relay for Life 2014

Each year more than four million people in 20 countries participate in a Relay for Life event, which offers an inspiring opportunity to honor cancer survivors, support caregivers, promote how individuals can reduce their cancer risk, and raise money to help end cancer.


On Saturday, May 10, the GBA Team participated in Relay for Life-Lenexa at Sar-Ko-Par Trails Park, and raised $5,373. As part of the superhero theme for 2014, we chose the Teenage Mutant Ninja Turtles by incorporating characters and costumes into our event communications. We kicked off the campaign featuring Donatello as our hero! Because he’s depicted as the smart, quick-witted and most intelligent of the four turtles, with a natural aptitude for science and technology. And we had a Raphael look-alike serving up s’mores roasted on his signature sai during relay as an on-site fundraiser.

Following the opening ceremony and a few laps around the lake, Zach Sperry and Patrick Hilderbrandt took 2nd and 3rd place in the frozen t-shirt contest. Contestants were given a t-shirt frozen into a ball and had to melt, smack, and pull to get the cold shirt on their body!

After many relay laps, the sun began to set as luminarias were lit in honor of cancer survivors and in memory of those who lost the fight, including loved ones and former employees of GBA.  

We want to share a special thanks to everyone who donated to our team and participated in Relay for Life this year.

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